The foods we eat are a function of our identity, family and friends, personal goals, and constraints such as budget, time and access to grocery stores and restaurants.

At the same time, food is what keeps us healthy and alive - food is medicine.

We make it easy for you to know your nutrition, to help maximize your health goals while respecting the foods you love.

At Noorisher, we use artificial intelligence (AKA math) to find foods that will optimize your nutrition based on what you like, where you shop, and what you already eat.

We aim to be a positive and joyful voice in empowering you with nutrition knowledge, and building healthier lives one item at a time.